©LAPOMPS Studio.
FOOD AND BEVERAGE
BRAND IDENTITY
PROJECT SHEET
Client
SUMO MATCHA
Industry
FOOD AND BEVERAGE
Project Type
BRAND IDENTITY
Discipline
Brand IdentityLogo DesignBrand DirectionTypographyPackaging DesignPrint and Marketing Collateral
The ultimate destination for the coolest and most authentic Japanese matcha in Sweden
Project type:
Food and Beverage Branding
To captivate the matcha lovers in Sweden, where the production of high-quality matcha is still few to none, Sumo Matcha put a lot of love into selecting and sourcing only the best quality powder straight from Uji, Japan.
The ultimate destination for the organic, coolest and most authentic Japanese matcha in Sweden
Our design process for the matcha brand identity design involved in-depth exploration into the essence of Sumo Matcha by directly taking Sumo-man imagery, usually known for its fierce look as an icon. The idea behind a soothing spin on it shows that anyone (even the angry Sumo-man!)
Can feel at ease and relaxed after having Sumo Matcha. Our goal is to change the way people see matcha, transforming it from something basic into a delightful experience.
©LAPOMPS Studio.
