©LAPOMPS Studio.
BAKERY
BRANDING IDENTITY
PROJECT SHEET
Client
HRM BY HARUM BALI
Industry
BAKERY
Project Type
BRANDING IDENTITY
Discipline
Brand IdentityLogo DesignBrand DirectionPackaging DesignPrint and Marketing CollateralSocial Media Strategy
After years of journey, HRM evolves and grows along with their valueable customers. Transforming the identity to be more amiable and fresh to welcome its new era of prosperity
Project type:
Bakery Branding
For 27 years, HRM has consistently been a reliable and preferred cake shop in Bali, Indonesia, proudly known for its exquisite Lapis Legit. With a foundation built on traditional methods and the incorporation of high-quality ingredients, HRM’s enduring philosophy centers around essentials – valuing quality and upholding authentic recipes for the ultimate taste.
Every story is worth telling, to be cherished as one of life's greatest treasures that we can taste from HRM rich well-crafted cake
Bringing traditional Dutch recipes, through the vast ocean waves and towering mountains, and infusing the vibrant spices of the Indonesian archipelago, HRM cakes offer authentic flavors that cater to and indulge local palates.
Through a collaboration with HRM, we have successfully embarked on a journey to redefine and revisualize the bakery’s logo and brand identity. The strategic infusion incorporates a timeless, modern, and sophisticated look, thoughtfully curated to maintain a profound resonance with the dynamic preferences of the younger demographic.
As a creative agency in Bali, we embrace a minimalist approach to branding that powerfully conveys the brand’s story, values, and character, preserving the historical essence of authentic Dutch recipes while celebrating the rich flavors of Indonesian local spices.
©LAPOMPS Studio.
